Startup Advisors 101: How to Find Advisors and Maximize their Impact

Learn how to find advisors who'll actually move the needle, structure meetings that produce real outputs, and avoid the vanity advisor trap from folks who've facilitated thousands of these relationships.

This interactive online event teaches early-stage founders how to find, evaluate, and effectively work with startup advisors. The session covers identifying the right advisors, assessing compatibility and potential contributions, structuring productive advisor relationships, using standardized agreements to clarify roles and equity, and avoiding common pitfalls like advisor vanity and misaligned incentives. The event is led by Jonathan Greechan, Co-Founder and CEO of the Founder Institute, who has facilitated tens of thousands of advisor relationships since founding the organization in 2009.